Bounce Theory is an independent record label based in Johannesburg, South Africa. We are driven by the passion to create music rooted in the African experience while resonating with a diverse, global audience. Crafted by producer collective '011 Beatz', every beat, every song, every video we make captures the gritty pulse and relentless hustle of the Johannesburg streets, crafting a soundtrack that embodies the raw energy and determination of the city's spirit.